Who is Kristen?
Growing up in a family that owned two restaurants, a sailboat rental and a retail store, I've always had a soft spot for small businesses.
When my sisters followed in our parent's entrepreneurial footsteps to open an art gallery and candle business, I wanted to support them where I could and put my digital marketing experience into action. Over the past 8 years, I'd witnessed the impact social ads had on established companies but quickly came to realize how imperative the platforms are for small businesses as well.
Having recently departed my role at Meta (Facebook), I've decided to take a stab at marrying my passion for social advertising and advocacy for small businesses into my own hands.
Experience
Meta (formerly Facebook, Inc.) 2020-2023
Role:
- Content Marketing, Content Strategy & Acquisitions team
Williams-Sonoma, Inc. 2017-2020
Roles:
- Senior Analyst, Paid Social team
- Analyst, Paid Social team
- Account Associate, Media Operations team
Roku (formerly DataXu) 2015-2017
Role:
- Account Associate, Media Operations team
Background
Areas of Expertise
- Paid Social Marketing
- Strategic Planning
- Budget Management
- Performance Analysis
- Campaign Optimization
- Account Management
Education
- Graduated from Virginia Tech in Blacksburg, VA
- B.S. in Business (Entrepreneurship, Innovation, and Technology)
- B.S. in Marketing Management
About the Services Offered
Marketing services are focused on the Facebook and Instagram advertising platforms only. Offerings range from single instance support (e.g. promoting a single Facebook or Instagram post) to ongoing campaign management for longer-term needs.
Benefits of Partnering Together
Lean on an Expert
Don't have the experience or time? Lean on me as a Facebook and Instagram expert to help navigate you through the paid social ad ecosystem.
Ads Tailored to Your Business Needs
Through 1:1 consulting, together we can launch ads that drive towards your high priority business goals.
Measurable Results
Facebook and Instagram provide on-platform reporting that's available to the public. Stay in the know as we grow your business.
Single Instance Offerings
1x Post Promotion
1x Event Promotion
1x Campaign Launch
$30
per post
Promote a single Facebook or Instagram post to reach more users
Includes:
- Campaign setup and launch
Optional Add-Ons:
- $10 performance report
$150
per event
Drive Facebook Event RSVPs to increase awareness and participation for your event
Includes:
- Facebook Event page setup
- Campaign setup and launch
Optional Add-Ons:
- $15 performance report
$250
per campaign
Launch a campaign to achieve a single business goal e.g. drive traffic to homepage, capture leads, drive appointment sign-ups or reservations
Includes:
- Campaign setup and launch
Optional Add-Ons:
- $20 performance report
Additional Fees/Notes
- For first-time clients, a one-time Administrative Fee is charged for the back-end tasks required to allow Miller Digital Marketing Services to advertise on a client's behalf.
- Note, pricing does not include the actual budget spent on the ads.
Managed Service Offerings
5x Post Promotion
$135
per month
(3-month minimum)
Promote up to 5 Facebook or Instagram posts per month to reach more users
Includes:
- Campaign setup and launch
- Budget management, campaign optimization and troubleshooting
- Complimentary performance report every 30 days
Ongoing Campaign
$500
per month
(3-month minimum)
Launch a campaign to achieve a single business goal e.g. drive traffic to homepage, capture leads, drive appointment sign-ups or reservations
Includes:
- Campaign setup and launch
- Budget management, campaign optimization and troubleshooting
- Complimentary performance report every 30 days
Ongoing Shopping Ad Campaign
$900
per month
(3-month minimum)
Promote your product catalog with Dynamic Product Ads to drive purchases
Includes:
- Campaign setup and launch
- Budget management, campaign optimization and troubleshooting
- Complimentary performance report every 30 days
For businesses with an online product catalog!
Full Funnel Bundle
$1,725
per month
(3-month minimum)
Launch 3 campaigns to cover the marketing funnel for your business
- 1 Awareness campaign: to drive brand awareness, reach new audiences, or drive post engagement
- 1 Consideration campaign: to drive traffic to website, direct messages, or calls to business
- 1 Conversion campaign: to drive actions e.g. purchases, sign-ups, event RSVPs, or lead generation
Includes:
- Campaign setup and launch
- Budget management, campaign optimization and troubleshooting
- Complimentary performance report every 30 days
Additional Fees/Notes
- For first-time clients, a one-time Administrative Fee is charged for the back-end tasks required to allow Miller Digital Marketing Services to advertise on a client's behalf.
- Note, pricing does not include the actual budget spent on the ads.
Some Past Projects
Leveraged a Dynamic Product Ad unit*, leading to 33 purchases and $19.5k in sales at a 494% ROAS.
*Utilizes product catalog to auto-generate items for sale within ad unit
Promoted a permanent jewelry pop-up with a Facebook Event RSVP ad, generating 54 Event RSVPs at a $0.62 cost per Event Response.
Determined to grow awareness and drive ad exposure following its brand launch, ran a static image ad unit that reached 1.2M users at a $0.74 cost per 1,000 users reached.
Don't see what you're looking for?
No problem! Miller Digital Marketing Services offers additional services such as freelancing and contract work. Feel free to email kristen@millerdms.com for more information.
FAQs
Why advertise on Facebook and Instagram?
Facebook is the most-used social media app in the world with 2.93 billion monthly active users while Instagram has over 1 billion monthly active users - 90% of which follow a business and 62.3% of which use it to research brands or products (source: Hootsuite).
Such a massive and captive audience coupled with a wide array of advertising capabilities makes Facebook and Instagram invaluable for businesses of all sizes.
What does working together look like?
To get to know you and your business better, please fill out the online questionnaire.
From there, I'll get in touch to schedule some time to connect on the information provided.
The next discussion will cover details surrounding the strategy, budget, and timeline.
Finally, we launch ads and monitor performance!
Let's Grow Your Business Together
Charleston, SC
kristen@millerdms.com
443-880-5601
linkedin.com/in/kristenmillern